L’Oréal USA signed an agreement to acquire the highly-celebrated natural beauty brand, Carol’s Daughter. Carol’s Daughter was created by Lisa Price in 1993, who named the brand for her beloved mother, Carol.
We were shocked to learn this week that L’Oréal USA signed an agreement to acquire the popular natural beauty brand, Carol’s Daughter. Carol’s Daughter was created by Lisa Price in 1993, who named the brand for her beloved mother, Carol.
“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oréal USA,” said Lisa Price, Founder and President of Carol’s Daughter. “L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.”
Headquartered in New York City, Carol’s Daughter will continue to operate out of their offices under the brand’s current leadership team. Carol’s Daughter will join L’Oréal USA’s impressive roster of top U.S. brands including– Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX.
Photo Source: Carol’s Daughter Facebook Page
Source: L’Oréal USA Signs Agreement To Acquire Carol’s Daughter [Press Release]. Retrieved from http://www.lorealusa.com
Wow! Target has really stepped up their haircare department. It’s been a while since I’ve shopped there for shampoo and styling products … but I have to say that it pleased me a great deal to see such a wide selection of haircare for natural hair. For clarity, natural hair is a term used to identify hair that is not chemically processed (i.e. relaxer, texturizer, etc …). And, in general, that type of haircare would include products that are organic or exclude presumably harmful ingredients such as propylene glycol, parabens, and mineral oil.
Target now has salon products never before offered at mass retailers. The new “Ethnic” collection includes: Miss Jessie’s; Curls; Jane Carter Solutions; Shea Moisture; and Taliah Waajid. These products are available at select Target stores and online at Target.com
I was so excited that I didn’t know which to choose. After milling about for a while, I decided on Shea Moisture’s Organic Coconut & Hibiscus Curl & Shine Shampoo and the Organic Raw Shea Butter Restorative Conditioner. I also picked up their Organic Hold & Shine Moisture Mist. Not only do these products smell amazing. They made my short, thick, kinky, curly locs feel soft and look beautiful. Best of all, the prices are affordable.
I can’t wait to see how my hair benefits from my new find overtime. Be on the look out for a full product review of Shea Moisture next month.