We were shocked to learn this week that L’Oréal USA signed an agreement to acquire the popular natural beauty brand, Carol’s Daughter. Carol’s Daughter was created by Lisa Price in 1993, who named the brand for her beloved mother, Carol.
“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L’Oréal USA,” said Lisa Price, Founder and President of Carol’s Daughter. “L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol’s Daughter brand with them. I know that my mother (Carol) is smiling as well.”
Headquartered in New York City, Carol’s Daughter will continue to operate out of their offices under the brand’s current leadership team. Carol’s Daughter will join L’Oréal USA’s impressive roster of top U.S. brands including– Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX.
Photo Source: Carol’s Daughter Facebook Page
Source: L’Oréal USA Signs Agreement To Acquire Carol’s Daughter [Press Release]. Retrieved from http://www.lorealusa.com